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Our second eBook: Content material search engine optimisation
After we launched our first eBook, we felt we had been lacking one piece of the search engine optimisation puzzle an excessive amount of. Whereas a number of the weblog posts we write about search engine optimisation right here at Yoast are technical, content material search engine optimisation has at all times been on the core of what we do. We simply by no means advised that story very properly. This time, Marieke and I sat down and put all of our concepts into one, single, structured e-book on Content material search engine optimisation.
There are specific advantages to working together with your spouse, a very powerful profit whereas scripting this e-book is that Marieke understands my considering, however can put it into phrases quite a bit higher than I can. The mixture of her structured considering and her information on the best way to write good content material mixed with my search engine optimisation expertise have made this e-book into what I believe is the very best e-book we’ve produced up to now.
New illustration type
We’re engaged on a redesign for yoast.com, and this e-book is likely one of the first alerts of that change. The illustrations Erwin made are much more purposeful and descriptive as an alternative of focussing on the writers. Watch how Erwin created the quilt of our second eBook on this timelapse video:
The three sections of the e-book
This e-book has three sections:
- Key phrase Technique
Together with the best way to do key phrase analysis, what the aim of lengthy tail key phrases actually is and how one can have each a long run key phrase technique and nonetheless do advert hoc key phrase analysis.
- Website Construction
Explains the significance of web site construction and the best way to place your most vital items of content material associated to your lengthy tail items. Additionally offers a number of fast wins on the best way to enhance your total web site construction on an present web site.
- Content material Writing
Explains the best way to write properly structured, top quality copy that has a transparent goal. This part additionally comprises a chapter particular to individuals utilizing our WordPress search engine optimisation plugin on the best way to incorporate the suggestions from the search engine optimisation plugin into your writing.