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Our second eBook: Content SEO
After we released our first eBook, we felt we were missing one piece of the SEO puzzle too much. While a lot of the blog posts we write about SEO here at Yoast are technical, content SEO has always been at the core of what we do. We just never told that story very well. This time, Marieke and I sat down and put all of our ideas into one, single, structured book on Content SEO.
There are certain benefits to working with your wife, the most important benefit while writing this book is that Marieke understands my thinking, but can put it into words a lot better than I can. The combination of her structured thinking and her knowledge on how to write good content combined with my SEO experience have made this book into what I think is the best book we’ve produced so far.
New illustration style
We’re working on a redesign for yoast.com, and this book is one of the first signals of that change. The illustrations Erwin made are far more functional and descriptive instead of focussing on the writers. Watch how Erwin created the cover of our second eBook in this timelapse video:
The three sections of the book
This book has three sections:
- Keyword Strategy
Including how to do keyword research, what the purpose of long tail keywords really is and how you can have both a long term keyword strategy and still do ad hoc keyword research.
- Site Structure
Explains the importance of a good site structure and how to position your most important pieces of content related to your long tail pieces. Also gives several quick wins on how to improve your overall site structure on an existing site.
- Content Writing
Explains how to write well structured, high quality copy that has a clear objective. This section also contains a chapter specific to people using our WordPress SEO plugin on how to incorporate the feedback from the SEO plugin into your writing.